Ioana Condurateanu, the creative force behind the Sheba jewelry brand, traces her first memories to the enchanting landscape of Morocco at the age of four, where the jewelry bazaar captured her imagination. Surrounded by the shimmer of precious metals from a young age, her passion for jewelry was ignited early. This fascination deepened through experiences in Mozambique under her geologist father's influence, and the craft mastery imparted by her grandfather, a mint master.

Throughout her journeys, including visits to Nepal and Bali, Ioana absorbed the art of traditional and artisanal craftsmanship, integrating this rich heritage into Sheba’s jewelry designs. These travels have profoundly shaped her creations, bringing authenticity and respect for traditional craftsmanship to the forefront.

Ioana's education at the National University of Arts in Bucharest and participation in contemporary jewelry courses at Assamblage under designer David Sandu have further refined her artistic vision. Annually, she draws inspiration from fashion and design expos in Vicenza and Milan, enhancing her creative approach and evolving Sheba into a distinguished brand.

Sheba’s name, inspired by the legendary Queen Sheba, reflects luxury, elegance, and commitment, resonating with the richness of history and the promise of exquisite jewelry. With a dedicated team, Sheba has thrived for over 30 years, continuously innovating and delivering timeless jewelry pieces that embody beauty, perseverance, and excellence.